• Home
  • Services
    • Web Development
    • Software Development
      • Mobile Application Development
    • SEO Services
      • Monthly SEO Service
      • Backlink Building
    • Graphic Design
    • Logo Design
  • Blog
  • About Us
  • Contacts
  • Home
  • Services
    • Web Development
    • Software Development
      • Mobile Application Development
    • SEO Services
      • Monthly SEO Service
      • Backlink Building
    • Graphic Design
    • Logo Design
  • Blog
  • About Us
  • Contacts
  • Home
  • Services
    • Web Development
    • Software Development
      • Mobile Application Development
    • SEO Services
      • Monthly SEO Service
      • Backlink Building
    • Graphic Design
    • Logo Design
  • Blog
  • About Us
  • Contacts

No products in the basket.

  • Home
  • Services
    • Web Development
    • Software Development
      • Mobile Application Development
    • SEO Services
      • Monthly SEO Service
      • Backlink Building
    • Graphic Design
    • Logo Design
  • Blog
  • About Us
  • Contacts
Blog
Home SEO How to reach the right audience
SEO

How to reach the right audience

henrybach 23rd February 2019 0 Comments

How to reach the right audiences, Focus your website content to the right direction

When you create a website, you’re trying to make several different audiences happy. You’ve got searchers coming in from the search engines, you want those search engines to rank you well, and you’ve got past and prospective clients. Referral partners are also out there looking at your site and sending business your way. Each different audience for your website has its own requirements, different things it’s looking for, and unique needs.

You have to think about each audience you’re trying to appeal to as you design and develop the different parts of your site. That includes navigation style, types of pages, text on those pages, design, coding, offers, and calls to action. You have to make sure that each of these elements balances all the others so that there aren’t too many pages with not enough content, or that navigation is so complex that it’s hard for people to find what they’re looking for.

It’s easy to focus on one audience’s needs over another.

Getting stuck thinking about one element of your site can result in an unbalanced site. And as you try to make your website do more, as you add complexity, it’s harder and harder to keep the functions at equilibrium. The more elements your site contains and the more audiences you think about, the more difficult it becomes to keep everyone happy.

Focus on balancing everyone’s needs and concerns.

If you focus on one of your audiences over the others, you’ll wind up with a website that seems out of balance and doesn’t meet some of your audiences’ needs. For example, you can focus too heavily on writing your site content to appeal to the search engines and create a site that’s so keyword-laden you look a bit crazy.

Instead, try to keep all of your audiences’ needs in harmony so that everyone has a good experience and is impressed by your site instead of wondering what’s wrong with it.

When you write, design, and code your site, think about:

  • Who is visiting it? Where are your clients coming from? Search engines bring searchers to your site. Past clients look you up for new projects or needs. There are potential customers who have been referred to you. And those who have met you at networking events or seen your booth at a trade show. Each of these audiences has different levels of knowledge about you and different issues that they want to address.
  • What do they want to know? Each audience has different needs, problems, and concerns. The search engines want to know what your site’s all about, and they want to see your keywords. Past clients want contact information and to see if you can help them with their new need. Potential clients want to know if you can solve their problem, and they want to know if you’re trustworthy and likeable. People who have already met you want to get more information on your services and find out what’s next in the process of working with you. Think about why people are coming to your site and how you can help them along.
  • What you want your website to do for your business? Your website should be more than just pretty. It should do a job (or several jobs) for your business. Think about how it can most benefit your business whether by bringing in new clients, getting noticed by the search engines, sharing your thoughts with the world through articles, helping you get the media’s attention, or maybe some other function entirely. Whatever job your website must do, make sure that everything you put on it works towards making that happen.
  • Are you being accidentally contrary? Do any of the things you’ve put on your site for one audience contradict what you’ve written for another? You want to make sure that your site always makes sense, no matter who’s reading it or how much of the site they read. You also want your site to mesh with your printed marketing pieces, phone conversations, and the delivery of your products or services to ensure that your customers stay happy.

If you think about these 4 things as you’re developing your website, you’ll create one that keeps all of your audiences happy. The site will keep you happy in the long run, and you’ll get more return on your investment in it as well.

12
723 Views
Understanding Bounce RatePrevUnderstanding Bounce Rate21st February 2019
Website Redesign Well Done26th February 2019Website Redesign Well DoneNext

Related Posts

NEWSSEOWEB DESIGN

How To Analyse Your Ideas To Find Killer Content

The time has finally come. You’ve poured your blood, sweat, and tears into your most...

henrybach 16th November 2018
Backlink Building PackagesSEO

Starter Standard Backlink Package

Get your ranking boosted with the best backlink service in the market. With...

henrybach 16th August 2019

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts
  • Premium Monthly SEO Package
  • Standard Monthly SEO Package
  • Basic Monthly SEO Package
  • Free list of 1.800 websites with high Domain Authority Dofollow Backlinks
  • Master Sun Backlink Package
Recent Comments
  • Harry Olson on SEO Optimization
  • David Parker on SEO Optimization
  • Harry Olson on Content Strategy
  • David Parker on Content Strategy
  • Harry Olson on 66 Sources of Content Inspiration
Categories
  • Backlink Building Packages
  • GRAPHIC DESIGN
  • NEWS
  • PPC
  • SEO
  • SEO Services
  • WEB DESIGN
Tags
analysis marketing optimize pay per click research seo targeting

XploboX specialize in comprehensive IT  and Digital Marketing solutions for small and medium enterprises.
Services
Website Development
Software Development
SEO Services
Backlink Building
Logo Design
Graphic Design
Contacts
Address: 2 Pinewood Ave, Kardinya, WA 6163
Email: info@xplobox.com
Phone: 043 267 5356
Privacy Policy