Open source web development

Open source web development, the way web development should be, the benefits and capabilities of a well used methodology, web design and web development using open source technologies and our guarantee of a well done work.

Open source web development, the way web development should be

What is open source web development? Can it help me improve my website and its functionalities? Is it secure?

Those are questions our clients always ask when we bring this topic in our conversations, and that is the reason we write this article trying to explaining the benefits and advantages of this type of methodology.

What is open source?
Open source is a development methodology, which offers practical or total accessibility to a product’s source code.

Can it help me improve my website and its functionalities?
For sure, not only that, everything you can think of can be done using open source technologies.

Is it secure?
As my own point of view it is the most secure and honest method of development, it is completely open, so it’s also visible to other developers and people in general to look at it and inspect it for vulnerabilities, errors and bugs.

We as a high-end web development firm, that supports Open Source Web Development 100%, are dedicated to create all our application developments, shopping carts, ecommerce services, administration platforms and other services using open source technologies, services and programs.

The benefits of the Open Source Web Development are several, including:

  • Cost less – Open Source web sites do not need to pay expensive licenses or servers requirements to run
  • Ownership – Open Source allow our clients to really own the code of the applications we create for them, no encryption or compilations.
  • Flexibility – The owner of the code do not need to be bound to a specific company or person, the code is open so can be customized for anybody.
  • Audit ability – Closed Source software forces its users to trust the vendor when claims are made for qualities such as security.

Don’t get me wrong, developers get a lot of benefits of this technology too, there is no need for specific and expensive software to develop open source online applications, most of the time a simple notepad do the work and this is translated in cost less for the final client.Trust is a very important feature on the open source web development. When the code is encrypted or compiled, as closed source is, there is no way the final user can say if it is well done, there is no way for a security expert to look into it and identify vulnerabilities, bugs and errors. That do not happen on open source, the user have the freedom to look at the code directly and with a little bit of knowledge identify and debug errors and vulnerabilities.

You may now wonder if your website is an open source web site, visitors will be able to make changes on it without your authorization. The answer is no, only people with access to the server where the code is hosted, can make changes, they will have the option to download it, change it and upload it again, and overwrite the original one.

Next time you need to create a website or online application ask your developer if they use open source programming languages and programs to create whatever you need, if they don’t, be aware, that could be the beginning of a real nightmare.

Read More
henrybach 23rd June 2019 0 Comments

7 things to make your own success in the todays social market, internet marketing

Seven is a magic number. Why? Because there are seven simple strategies every small business can employ to jump on the social marketing bandwagon. The best part: most require only a moderate investment of time and/or money.

1. Start Blogging – Blogging is old news to many. Not quite the distant past, but still not the future…sort of a Web 1.5. Is blogging what’s “hot” at the moment? Well, no. It certainly doesn’t compare with chasing a link from the front page of Digg But blogging is alive and well! It continues to be a great way to get interactively connected with your customers. ‘Dialoguing’ is the reason social marketing exists. How much time you invest in your blog is up to you, but you’ll get out what you put in. You don’t have to drive yourself crazy putting in daily entries, but you should establish a regular schedule for your blog updates. Otherwise, when people check your blog they’ll see the same-old/same-old so often that they’ll stop visiting your site which is the whole reason you started the blog! So don’t shoot yourself in the foot by creating a blog that’s a visitor-repellent rather than a visitor-magnet.
Blogging is about creating conversations and joining others in progress. Take time to read what others in your industry are saying. Get in on the discussion (and get your name out there) by posting your comments on other blogs. It’s free, and again, the amount of time you invest can bring some very big returns. The beauty of blog posts is that you’ll almost always be encouraged to supply your name and URL when leaving a comment. This is a great way to build visibility and create a springboard to catapult traffic from other blogs to yours.
2. Take and Share Digital Photos – Flickr can be a great marketing tool thanks to its incredibly active photo groups. The time and cost investment are minimal, and you can use Flickr to reach thousands of highly targeted prospects with compelling images of your product.
3. Be The Answer Man/Woman at Yahoo Answers – There’s one thing you have to offer that no one else does  your expertise. If you’re a service-based business, your knowledge is your #1 marketing tool. Yahoo Answers is a great place for you to hammer away at prospects. Imagine being the go-to person that people seek out. That’s who you’ll be at Yahoo Answers.
There’s no better way to share your expertise and make an instant and direct connection with potential customers. I know dozens of marketing pros like me who spent as little as an hour or two each week answering SEO and promotion-oriented questions there. They tell me that they’ve been able to track big results from even that small investment of time.
4. Get Into the Movie Business – Pictures may be worth a thousand words, but moving pictures are worth their weight in solid gold marketing. Fortunately, good video cameras are cheap these days, and a short video needs little editing/production work in today’s “everyone’s a filmmaker” environment. And if you’ve got the creative “chops” to add some sizzle to a video, go for it! Be the next Scorsese, if you can. Fortunately, the software you need to add special effects won’t break the bank. The most “viral” videos are usually spontaneous and unproduced merely “captured” by a videographer. For marketing purposes, however, a produced video is the way to go and a how-to video featuring your product is a good choice. If the look or location of your business is a selling point, “tour” videos of a workplace, a restaurant, the homes you sell, the real estate you landscape, etc.  are your best bet.
Upload your videos to a unique page on your own website or add them to your blog page. But don’t stop there! YouTube is the most obvious (and the most active) sharing destination. And there are so many others. Just nose around the web and you’ll find them.
5. Don’t Wait To Visit StumbleUpon.com – There are many so-called ‘discovery’ type sites in social marketing. The best-known are Digg, Reddit, and Netscape, but they’re also a bit complicated. StumbleUpon requires the lowest time investment. The site’s functionality makes it much quicker and easier to join groups related to your industry and add friends from those groups.
Once you’ve joined and created your lists, you can start to upload “sticky” (appealing to visitors) content and before you know it, other users will “stumble upon” what you’ve added. That’s when the “magic begins”. When visitors give your pages good feedback, your content is shown to even more users.
6. Join Up – A HUGE part of social marketing is detective work. You need to find your customers where they like to hang out. Well, if your customers are like most people on the planet, it’s pretty likely that they hang out at Yahoo Groups or Google Groups to share interests and opinions.
Like Flickr, the groups at Yahoo and Google are organised into interest-based lists. When you join the lists and discussions, you can offer your expertise (there’s that word again) and become a trusted member of the community the person that other people will want to do business with.
There’s no better outcome to internet marketing than that!
7. Make Friends, Not Noise – As you explore social marketing opportunities across the web, be sensitive to the rules and regulations posted on various websites. As a member of a social community, it’s your obligation to play by the rules so make sure you know them and follow them! But here’s one general rule for using these sites as marketing tools: Don’t spam the system. Flickr doesn’t want your entire product inventory posted, and they have rules against doing so. But a few high-quality photo submissions that add to the community are fine.
Whatever social marketing you do, make a contribution to the community. Try to add content and comments of value, not an endless spew of “Buy my product” messages. In other words, don’t be a leech that’s merely there to suck up prospects. Give back a little. Or, better yet, give back a lot! When you do that, you’re on the road to social marketing success. (Translation: more money than you’ll know what to do with!)
And remember, with social marketing we’re not talking about any old traffic. We’re talk about platinum, USDA Prime, pre-qualified, eager to do business, trusting, ready and willing prospects who don’t think of you as a business  they think of you as a friend.

Read More
henrybach 16th May 2019 0 Comments

Difference between Web Design and Graphic Design

Designing for web and print are two different experiences. Just because a designer is good at one doesn’t mean they’ll be good at the other. It’s necessary to understand that web and print share many similarities, but they also have many differences.

Below is a list of things to consider when going from print design to web design:

Resolution

Resolution is the quality of an image. It’s measured in terms of pixels. If you see an image listed as “72 ppi”, that means the image has 72 pixels per inch (ppi). Because web graphics are viewed on screen, they should be no larger than 72 ppi. A large ppi image will load slower, and won’t necessarily look any better.

Image Files – Gifs and Jpegs

JPEG stands for Joint Photographers Experts Group. It’s a great format that retains color and detail found in photographs and graphics with lots of color blends. JPEGs can display millions of colors so it’s ideal for print work.
GIF stands for Graphics Interchange Format. Most web pages use this format because it’s supported by all web browsers, can display up to 256 colors, and can include transparent backgrounds. GIFS are appropriate for image files with little color variation, and for images that will only be viewed on screen.
Photographs saved as GIFs may appear grainy. Single color images saved as JPEGs may appear fuzzy. When you save a graphic image, consider what type of file it is. Remember, GIFs work best with images having few colors or color variations. JPEGs work best with photographs or images to be printed.

Fonts

There is a major difference between choosing fonts for web as opposed to print. With print design, your completed piece will display the font specified during the design process. You don’t have to worry that a reader will open your brochure and not have the proper fonts displayed. However, web designers never know for sure if their fonts will display properly.
Unlike with print, web fonts differ based on the web browser being used. Your audience can only view the same font you’re viewing if it’s installed on their computer. If you design a beautiful website using Chaucer Bold, and none of your viewers have that font, their browsers will have to find a substitute.
This is why it’s good to be conservative when it comes to web fonts. Your beautifully designed page can look horrible when displayed on someone else’s browser. Don’t let your hard work go to waste. Stick to fonts such as Helvetica, Arial, Times New Roman, or Verdana. All web browsers are capable of displaying these fonts. However, if you do want to use a creative font, you can include it in a graphic file. But this will cause your page to load slower.
If you’re a print designer faced with designing a web page, take time to study the subject. You will be able to create a pleasing and effective site if you recognize the differences between print and web design

Read More
henrybach 2nd April 2019 0 Comments

SEO for ecommerce sites

SEO for ecommerce sites, ecommerce search engine optimization tips and methods to make your online store successful and well ranked on the search engines. Maximize your chances of success and market your products without paying a fortune choosing the right keywords and following simple navigation methods

SEO for ecommerce sites, ecommerce search engine optimization tips

If you’re a small ecommerce site owner, then you are aware of the challenges this type of websites represent for SEO. One reason is copy plays such a vital role in the optimization process. Because ecommerce sites typically have significantly less content than many other types of websites, they can face struggles others don’t have.

There are a few elements you, as an ecommerce site owner, can put into practice that will boost your tendency to get ranked highly. However, you’ll need to start from the ground up. Keep in mind that words on any part of the page or coding count as content.

Keywords First and Foremost

The basis of any optimized website is the keyword list. Why? Because the search terms you choose to focus on will be used in every area of development from the navigational structure all the way through to the copy.

As you look through your choices, think of the structure of your site. When you create a list of terms to use on each page, start broad and work your way to the more specific keywords. For instance, if your site sells shoes, you’ll want phrases such as [discount shoes], [shoe store] or [shoes online] for your home page.

As you move through the different sections, select search terms that reflect what’s available on those specific pages. In fact, I find it helpful to create a chart and on it I list which terms will go where. It makes keyword usage much easier to keep up with as you move through your site.

Do not use the same exact keyphrases on every single page of your site. Do not try to shove as many keyphrases as you can onto every page of your site. Each page gives you a unique opportunity to rank with the engines because each page stands on its own. Select search terms specifically for the individual pages.

Where do you use the keyphrases you select? In all these places:

Navigation / Links

As you’re setting up site navigation, keep your keyphrases in mind. You’ll want to create category and page names using keyphrases whenever possible. Of course, length is always a consideration for navigation names.

Let’s say (for the sake of example) you plan to have separate categories for men’s shoes, women’s shoes, and children’s shoes. After looking at the keyword research, you find that these are, indeed, viable keyphrases.

Those are certainly easy enough to work into your site and they are applicable to your particular categories. In your content management system (CMS), name your first category [women’s shoes]. Also name your first navigational link [women’s shoes].

When possible, also use keywords in your individual URL page links. While I used to think this carried little weight (if any) with the engines, I’ve recently read several comments from Google that recommend using keyphrases with dashes in URLs.

This isn’t always possible due to the constraints of the CMS, but when you’re able to do so, insert keyphrases into URLs.

Breadcrumb Trail

This is a very important SEO and usability feature to add to your site. Breadcrumb trails look like this: home > women’s shoes > designer shoes > black > pumps.

It helps visitors see where they’ve been. But do you notice what else it’s doing? It’s creating long-tail keyphrases of sorts. If you look on our imaginary keyword list, you’ll see that [women’s designer black pumps] is another viable keyphrase.

As customers click through the navigation, they are following a trail of keywords. The Googlebot can follow that same trail.

Alt Tags / Image Attributes

Here’s another little-known or forgotten area to include keyphrases in. The text used in these tags counts the same as anchor text used in your copy. Be very sure that the keyword-rich descriptions you include in alt text and image attributes apply to the image they’re related to.

Copy

Last, but certainly not least, we move from behind the scenes to the forefront of your site. Good copy is vital for many reasons. Yes, it helps you with search engine rankings, but it also communicates with your site visitors.

The biggest mistake I see ecommerce site owners making is not using copy to connect with visitors. They look at copy as the enemy: something they *have* to include for the sake of the engines. But well-written SEO copy can quickly convert lookers into buyers.

As you write copy for each page, interject keyphrases into your headlines. Google and other engines give particular importance to headlines, so include search terms if at all possible.

In addition, work keyphrases naturally into your category page copy as well as individual product descriptions, using search terms that are specific to each.

Granted, it takes time and planning to build an ecommerce site with content that’s truly engineered to rank high. However, if you give due diligence to the steps above, you’ll find success comes much easier.

Read More
henrybach 12th March 2019 0 Comments

Most important pages to include on your website

Every day we have costumers who call us and ask how many pages their website may have and how to structure it. This article is a guide of what you need to request from your web development team to make your website look professional and keep the costs low.

The most important thing to do first is the creation of a plan, outlining what each page may inform about, this will help you know how big you site may be and allow you to keep a track of the information you want your visitors to have, that way you won’t forget vital information or repeat yourself..

Home Page (Index Page)

This is your “sales” page and should provide information about what you can do for your customers. It should also give your visitors a brief overview of what they can find on your site.

Products / Services

It is useful to have a separate page for each product/service and write as much detail about each as possible. Start each page with a brief summary of the product/service, then provide whatever information you can. When people are searching for information on the internet, they want to know it NOW. They don’t want to wait until tomorrow when they can speak to you on the phone.

Contact Us

Place contact details in as many places as possible. Make it easy for your customers to contact you. Create a special “Contact Us” page and include your details in the “About Us” page and also at the bottom of each page. Information to include: business name, physical address, mailing address, telephone, fax, email, emergency number, website address.

About Us

This is a very important page as it tells your customer about who you are and why they should buy your products, services and/or trust your organization. It can also feature your business hours (if you have a bricks and mortar store) or when they can speak to someone on the phone. Many companies also include their mission, details of their staff (photos, biographies, qualifications), recently completed projects, ACN or ABN, logo, directions to your store/office. It is also useful to include details of trade associations you belong to, trade and insurance certificates and any awards you may have won.

Pricing

Whenever possible include the price of your products/services. Even if you can’t be specific. It is helpful to put at least a range of prices, eg. Carpet cleaning ranges between $40 – $60 per room.

Search My Website Feature

Some visitors to your site may not know exactly what they want, but if you include a search function on your site, they can look for it very easily. Like search engines, this feature will allow your visitors to type in a word or phrase and then search for it on your site. It’s like having your own mini search engine, only instead of it searching the world wide web, it just searches your website.

Blog

A blog is a journal that is available on the web. The activity of updating a blog is “blogging” and someone who keeps a blog is a “blogger.” Blogs are typically updated daily or weekly using software that allows people with little or no technical background to update and maintain the blog. 

Events Calendar

This can relate to your business or industry. If you are an artist, you can feature dates where and when your art will be displayed or if you are a singer, where you will be performing.

Testimonials / Product Reviews / Before & After

Include testimonials from your current customers to show your potential clients that you are trustworthy, reliable and that you offer great service and/or products. Make sure the testimonials are real and if possible provide contact details of the person who supplied you with the testimonial. If you don’t have any right now, get them! Simply email your customers and ask for their feedback on your business and service.

You could also include before and after photos. Show the problem picture and beside it show the picture of resolution, with an explanation of your product’s benefits.

Newsletters

This is a great marketing tool. Not only does it help you keep in touch with your customers, but provides your website with fresh content. You can set up your Ezine in 2 different ways:

  • Email subscribers on a regular basis, or
  • Publish it on your website.

Or both. Include information about your business, industry or anything that may be of interest to your customers

Frequently Asked Questions

This has proven to be a great time saver for many companies. Instead of having to answer the same questions over and over again, place them on your website and keep adding to them. The more information you have on your website, the less time you will need to spend answering questions by email or phone.

Frequently Asked Questions should address your customer’s concerns that may otherwise be an obstacle to making a sale.

Guarantee

Offer a money back guarantee. The longer the guarantee, the more effective it will be. It could be 30 days, 60 days, 1 year or lifetime.

Site Map

A site map shows visitors how the site is laid out and which sections are where.

Other things are also recommended, for example…

In case you want to sale your products or services online you’ll need:

  • Shopping cart
  • Privacy policy
  • Return policy
  • Online store

In case your idea is the creation of a social network you wil need:

  • Users management
  • Fotos, music and videos upload functionalities.
  • Video and photos online managers

And we can continue with this list forever, all depends of what is in your mind and how far you want your project to go.

Read More
henrybach 11th March 2019 0 Comments

Website Redesign Well Done

The right way to redesign a website

Many people have the wrong idea of having a website redesigned is all about changing images, logos and backgrounds, many clients come to us looking for a high-end web design company without knowing what redesigning an online business really is about and how this can affect the actual ranking of their websites, and that is a fact, many people/companies have their websites redesigned just to see a decrease on visits and a banish from search engines.

Why this happen?

The answer is simple, if you don’t keep the structure of the website intact all the work done and all the information, ranking and position on the search engines will be loss forever, it will be like starting all over again and nobody want that to happen. Even worst is the fact that many web design companies have no idea about keeping structures and they just create a new website without thinking in the consequences for the customer.

Web standards, I’m sure you heard about Web 2.0 and the beautiful things about these concepts, many web design companies talk and speculate about this idea, but, do they really know what they are talking about? Some time ago I hear a person explaining to a customer that Web 2.0 was about gradient colors and big fonts, No kidding… This happen in the web development market because there is a lot of wannabies with no idea about what this profession is about and no interest in learn it, for them it is just a game in which you pay to see.

So what can I do?

First, you need to know the structure of your website, you can go to Google and check all the links your website have with them by using the following command; site:yourwebsite.com, check and take note of all those pages and make sure your new site have them all with content and well formatted.

Second, check all incoming in links your website already have, this is very important, Google and other robots don’t like to come to your site referred by another website just to find a 404 error page, again, make sure the website have those links and pages after the redesign is done. To check the websites linking to yours go to Google and type; link: yourwebsite.com.

Third, check CSS standards and usage, this is super easy and you don’t need too much knowledge about HTML to know what is going on, depending on your browser right click on the site and go to the option “view source” a new editor will open displaying the actual HTML code of the site, there you can see if exists any reference to CSS, or STYLE tags in the code, just search for .css or style=.

Fourth, Table less coding. Table-less code makes your site look optimized and well formatted in any browser, this is fundamental and a big advantage for your visitors and, never the less, ensures a well recognition of the content for search engines robots which is translated in better ranking and positions.

There could be also pages on your site you don’t need any more or just wanted to get rid of them, don’t just leave it to the providence, ask your web developers team to redirect those pages to a main page using a 301 or 302 redirection methods.

Just keep in mind that all depend of the grade of knowledge and commitment the selected web development company have with their customers, make sure you select the right company to take care your online business. After all, the only one affected with a good or bad decision will be you.

Read More
henrybach 26th February 2019 0 Comments

How to reach the right audience

How to reach the right audiences, Focus your website content to the right direction

When you create a website, you’re trying to make several different audiences happy. You’ve got searchers coming in from the search engines, you want those search engines to rank you well, and you’ve got past and prospective clients. Referral partners are also out there looking at your site and sending business your way. Each different audience for your website has its own requirements, different things it’s looking for, and unique needs.

You have to think about each audience you’re trying to appeal to as you design and develop the different parts of your site. That includes navigation style, types of pages, text on those pages, design, coding, offers, and calls to action. You have to make sure that each of these elements balances all the others so that there aren’t too many pages with not enough content, or that navigation is so complex that it’s hard for people to find what they’re looking for.

It’s easy to focus on one audience’s needs over another.

Getting stuck thinking about one element of your site can result in an unbalanced site. And as you try to make your website do more, as you add complexity, it’s harder and harder to keep the functions at equilibrium. The more elements your site contains and the more audiences you think about, the more difficult it becomes to keep everyone happy.

Focus on balancing everyone’s needs and concerns.

If you focus on one of your audiences over the others, you’ll wind up with a website that seems out of balance and doesn’t meet some of your audiences’ needs. For example, you can focus too heavily on writing your site content to appeal to the search engines and create a site that’s so keyword-laden you look a bit crazy.

Instead, try to keep all of your audiences’ needs in harmony so that everyone has a good experience and is impressed by your site instead of wondering what’s wrong with it.

When you write, design, and code your site, think about:

  • Who is visiting it? Where are your clients coming from? Search engines bring searchers to your site. Past clients look you up for new projects or needs. There are potential customers who have been referred to you. And those who have met you at networking events or seen your booth at a trade show. Each of these audiences has different levels of knowledge about you and different issues that they want to address.
  • What do they want to know? Each audience has different needs, problems, and concerns. The search engines want to know what your site’s all about, and they want to see your keywords. Past clients want contact information and to see if you can help them with their new need. Potential clients want to know if you can solve their problem, and they want to know if you’re trustworthy and likeable. People who have already met you want to get more information on your services and find out what’s next in the process of working with you. Think about why people are coming to your site and how you can help them along.
  • What you want your website to do for your business? Your website should be more than just pretty. It should do a job (or several jobs) for your business. Think about how it can most benefit your business whether by bringing in new clients, getting noticed by the search engines, sharing your thoughts with the world through articles, helping you get the media’s attention, or maybe some other function entirely. Whatever job your website must do, make sure that everything you put on it works towards making that happen.
  • Are you being accidentally contrary? Do any of the things you’ve put on your site for one audience contradict what you’ve written for another? You want to make sure that your site always makes sense, no matter who’s reading it or how much of the site they read. You also want your site to mesh with your printed marketing pieces, phone conversations, and the delivery of your products or services to ensure that your customers stay happy.

If you think about these 4 things as you’re developing your website, you’ll create one that keeps all of your audiences happy. The site will keep you happy in the long run, and you’ll get more return on your investment in it as well.

Read More
henrybach 23rd February 2019 0 Comments

Understanding Bounce Rate

The Bounce Rate measures the quality of traffic and how well that traffic is attracted to your website. A low Bounce Rate, followed by a high rate of conversion from visitor to customer is the ideal.

There are two definitions of the Bounce Rate:

  • The percentage of visitors who arrive and leave a website immediately.
  • The percentage of visitors that visit just one page on a website.

The two measurements give slightly different results.

Using StatCounter, the Bounce Rate can be derived from the “Visit Length” for visitors who left after less than 5 seconds. Google analytics provides a Bounce Rate using the second definition.

Interpreting the Bounce Rate

A high Bounce Rate may indicate that the website needs a new direction. A low Bounce rate does not guarantee success. If the conversion rate is low, then you may need to review the type of visitor that is currently being attracted to your website.

If the second definition of the “Bounce Rate” is used, the number of returning visitors may be a more meaningful statistic to judge the quality of traffic:

  • websites that comprise just a single page can have a high Bounce Rate.
  • websites that supply information on a single page, like a Wiki, can have a high Bounce Rate.
  • Blogging websites usually have a high Bounce Rate.

There is no average Bounce Rate that can be called good or bad. An acceptable Bounce Rate depends very much upon the type of the website, the target audience and expectations. The only real criterion is the conversion rate – i.e. the number of new customers derived each month from the website. If the conversion rate is not acceptable, then the Bounce Rate, whatever it is, needs to be reduced.

Reducing the Bounce Rate

Some of the following points may provide ideas for reducing the Bounce Rate:

  • Spurious Visitors – Visitors frequently search and then click on a website where they find that the content is not what they wanted at all. They will quickly leave, unless they find something to attract and interest them. Serendipitously some could become customers.
  • website Design – Poor site design will repel visitors. A dark background, gaudy colours, flash animation or sound can cause visitors to immediately depart. It may be difficult for the visitor to work out how to proceed with the next step. The visitor may not find immediately what they were looking for and leave in frustration.
  • Backlinks – If the link is from a website where their content has no relationship to your website, the visitors are unlikely to stay long.
  • Page Load Times – A slow server or large page sizes will cause visitors to cancel and try the next website.
  • Browser Compatibility – Your website pages should appear the same in all the major browsers – Internet Explorer 7 and 8, Firefox and Chrome. I would not worry too much about the users of Internet Explorer 6. They will get the message sooner or later.
  • Target Audience – The Target Audience may have been chosen correctly, but the website may not relate to the Target Audience. The website should be attractive to, and use the appropriate language for, the Target Audience. Don’t talk down to professionals. Use the idioms suitable for the audience.
  • Keywords – Check the Keywords used by the visitors who left immediately, and all the details that can be extracted, to identify this type of visitor. Make sure that you are not attracting too many non-targeted visitors. The Keywords are attracting visitors, but the content may not match visitor expectations.
  • Page Content – Find out which pages have the highest Bounce Rate. The content of these pages should provide meaningful information for the visitor. The content should intrigue the viewer sufficiently enough to look further. Insert well researched content or items of interest for the viewer. The content should be fresh, informative, and relevant.
  • website Fundamentals – Poor design or navigation that is not intuitive will lead to a high Bounce Rate. There should be a simple page structure, relevant page titles and headings, etc, etc.
  • Page Title and Meta Descriptions – Search Engines show the Page Title and often show the Meta Description in the results. These should accurately summarise the page content, otherwise you will get inappropriate visitors.

Evaluate the Changes

Measure the average Bounce Rate for your website over a few weeks prior to making any changes. After making the changes, the average Bounce Rate should be checked again.

Read More
henrybach 21st February 2019 0 Comments

Pay Per Click Campaigns – The Difference Between Flat Rate And Bid-Based

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

Read More
henrybach 18th January 2019 2 Comments

Lost Your Creativity? Try Blogging

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

Read More
henrybach 16th January 2019 2 Comments